Assessing the Impact of "Autonomous" and "Controlled" Motivation on the Intention to Start Own Businesses

Background of research & Problems - The concentration of this study is to examine the effect of motivational and attitudinal determinants on entrepreneurial intention among Malaysian students. In practise, entrepreneurship researchers have tended to focus on the attitudinal factors influencing entrepreneurial intention while overlooking the possible effects of motivational factors, particularly those going to affect university students. The integration of theories will assess the impact of motivation on university student’s entrepreneurial ambition. Except for a few pilot studies, relatively little study has been conducted on the contribution of general, autonomous, and controlled motivation to intention. This gap will be filled by examining whether it is possible to identify groups of persons whose intentions are neither autonomous nor controlled. SDT is more effective in predicting entrepreneurial activity when applied to a variety of entrepreneurial behaviours than motivation that isn't self-driven or controlled. Research Objectives - This study combines two theories, SDT (autonomous and controlled motivation) and TPB (attitudes, PBC, and intents), in order to assess the influence of motivation on intention. Research Design/Method - Final-year students from both public and private universities in Malaysia will randomly select for this study. The six-point Likert scale will use to validate the sources using, which ranging from 0 to 5, where 0 will indicate strong disagreement and 5 will indicate strong agreement. Expected Contribution - This research will contribute to current knowledge by developing a theory of motivational roles in developing entrepreneurial behavioural intentions based on the SDT and TPB theories. It will lead to future research into how alternative motivational factors can affect new entrepreneurs' development, achievement, and persistence